Colors TV is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. Colors TVfeaturing a number of successful shows, such as Bigg Boss, Balika Vadhu, Madhubala - Ek Ishq Ek Junoon,Uttaran, and Sasural Simar Ka. The channels' most popular show, Balika Vadhu & Uttaran has been ranked in the TOP 5 shows of Indian television's TRPs charts, within 3 months of its launch. Currently Madhubala - Ek Ishq Ek Junoon & Sasural Simar Ka is the most popular shows on Colors. The channel got a huge popularity just after its launch with Fear Factor: Khatron Ke Khiladi with a Bollywood actor Akshay Kumar and due to its successful ratings, it received a top position among other Hindi general entertainment channels.
10TV is a Telugu 24-hour Telugu news channel. 10TV emerges on the horizon as an alternative. An alternative for those who look out for serious journalism. An alternative for those who want to see the real picture, the unmasked, the original and the scene behind the scene and deed behind the words.